Speaker : Georges Edouard Dias

Previously L'Oréal's VP of Interactive Development in New York, Georges Edouard Dias, is now based in Paris. Since joining L'Oréal S.A. in 1984, Dias has held several marketing positions, including VP Marketing for Vichy. In 1996, with the coming of the Internet age, Dias joined L'Oréal's communications department and began developing the first L'Oréal website, www.loreal.com, as well as generating a global Internet strategy for the company. In 1999, he was brought to L'Oréal in New York to develop an online strategy for the individual brands as well as to develop a corporate site for the U.S., which launched in June, 2000. During his time in New York, Dias has effectively developed a network of people devoted to the interactive strategy of the company. "I'm leaving a team of people that are highly dedicated to e-business at L'Oréal USA," says Dias. "And that is ultimately the greatest reward." Realizing the scope of his talents, from corporate development to setting up strategic alliances, Dias has been recruited back to Paris to work as Director of Internet & E-business at L'Oréal S.A. There, reporting to Beatrice Dautresme, General Manager of Strategic Development, his mandate has been to move the corporation's Internet activity and involvement to the next level. Capitalizing on what has been done in the U.S., Dias focus on the global Internet strategy for L'Oréal S.A. and is responsible for creating synergies on a global level within the area of interactive media.