Speaker : Philippe Borremans

Public Relation Manager, IBM Belgium & Luxembourg
Blog : Conversationblog

Philippe Borremans holds a Public Relations Diploma from the INIREP, Institut International des Relations Publiques and started his career at Porter Novelli International, a global public relations agency. During his 4 year stay as a PR Consultant he worked for companies like FedEx, Iomega and the Association of Plastic Manufacturers in Europe. In October 1999 he was asked to join IBM Belgium in the function of Public Relations Manager for IBM Global Services for Belgium & Luxembourg. Today he is responsible for all external communications of the company in these 2 countries and holds a European coordination role for IBM’s activities in the context of online PR and blogging. Next to his full time job at IBM Philippe started his own training company called Conversation.be in June 2005. He coaches PR and marketing professionals on the use of blogging and RSS and provides media training for business executives.