Speaker : Adriana Cronin-Lukas

Partner, Big Blog Company
Blog : Bigblogcompany or Mediainfluencer

Adriana Cronin-Lukas was released from Balliol into the community in 1996, serving her time as a management consultant with a Big Five firm in Central and Eastern Europe - ‘management’ and ‘consultancy’ meaning something to businesses in those parts of the world.

All this came to an end in 2002 when it became obvious that blogging is much more enjoyable than real work. Since then, the blogging has become her main preoccupation and a route to regaining sanity lost somewhere on the fourth floor of a tall, marble-encrusted building in the City. Adriana has applied her analytical powers to the potential of blogging and would like to make sure that companies also understand that markets are conversations. Occasionally she gets accused of problem-solving.